Dormant or unengaged users are those subscribers within your mailing lists who have, over time, become dis-engaged with your email communications. These user types can often harm a brand’s deliverability rates and especially ROI,
This page has been designed to act as your complete guide to all things email marketing deliverability. It contains; an explanation of what email deliverability is, why it’s important to your email operation
Email authentication is, like it or loathe it, a modern necessity. Cyber crime is a lucrative business, and everyone is a target.
Your deliverability rate refers to the number of emails that are actually making their way past spam filters and into your subscribers inboxes. If that number is down, then it’s likely that your profits are too.