2018 was a turning point in the email world, bringing many changes to the years to come. With 2019 just around the corner, we contacted the biggest email deliverability experts, our close partners from top-tier SMTP vendors Mailgun and Oracle Dyn, and asked for their insights from 2018.
As an email marketer, you know great campaign performance is only guaranteed if real people are receiving your messages. That’s why it’s important to clean your email lists on a regular basis, especially if you aren’t building them yourself.
The increased use of email as the primary form of digital marketing has made inbox placement even more important for email marketers than ever before. Coupled with the increasingly selective nature of recipients and the barriers to delivery many mailboxes place to keep their mail client clean, it is no wonder that inbox placement is getting more and more attention by email marketers.
If you want to have good email deliverability and a chance at a great ROI, then you need to make sure you start things off on the right foot. In this post, we sum up the most important factors for a smooth and successful start to ensure that your emails get delivered every time.
Email marketers talk about tips and tricks to improve campaigns, optimize engagement, split test promotions and so on. While all those things are important, they only matter if your emails actually make it to your recipient.
The email marketing industry is filled with reports and data about email performance and best practices for campaign optimization. However, one area of email performance tends to be overlooked by many email marketers and is rarely included in industry statistics - unsubscribe activity.