There comes a time in every email marketer’s life when they want to change their email service provider for some reason or another. Usually it’s because switching ESPs can improve service, optimize email marketing campaigns and improve overall ROI.
Summer is a great time to take a breath, relax a bit, change things up and charge yourself up with the energy you need for the months to come. Your email marketing operation is no exception.
When collecting leads for your email marketing lists, it’s important to not only validate and clean them at the point of collection or as you onboard, but also to periodically re-check and re-clean your leads as you progress through your marketing efforts.
A call-to-action, or CTA, can transform any email campaign when done right. It’s important to have a CTA that grabs your subscriber and inspires them to take the next step. CTAs come in many different forms — they can be buttons, links, HTML, or images.