mySMTP and Ongage: A Seamless Integration, 5 Years Strong

Sharon Beilis

mySMTP and Ongage are celebrating five years together and are asking you:Would you choose a sophisticated email marketing features or swift and dependable email delivery?

The answer: Both!

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4 Ways to Add Dynamic Images into Your Email Campaign

Sharon Beilis

NiftyImages Guest Post for Ongage

With the sudden boom of social media in recent years, some may assume that email marketing simply isn’t as effective as it once was. However, this certainly isn’t the case – as long as emails are done right.

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Email Marketing Best Practices to Stay Relevant in 2018

Sharon Beilis

Even though social media is largely increasing its influence in the world of digital marketing, email marketing still remains the most personal form of communication.

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Dynamic Content Best Practices and Methods: What Your Audience Loves

Sharon Beilis

You’ve got an eagle eye on email marketing KPIs: your delivery rate, your open rate, and your engagement rate. But you, like many advanced email marketers, could be missing most important KPI: heart rate.

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Why Your Email Marketing Campaigns Could Use a Little Zap(ier)

Sharon Beilis

Once upon a time it took weeks, if not months to get a package, and that was ok for consumers. Times changed, technology advanced, and suddenly weeks were no longer an acceptable time to wait for your package, with consumers expecting packages in hours (thanks to Amazon Prime Now).   

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Why Classified Vertical Email Marketing Improves KPIs

Sharon Beilis

Why is it that you walk in for a bunch of cilantro and walk out with a bag or two full of other groceries? Simply put, we actually want and are happy to have these gluten-free snacks and the bottle of Rosé, but we didn’t think about them until we saw them. Cilantro was our entry point, and the rest of it was the result of some great placement and segmentation in the grocery story.

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