As email marketers, we’re dealing with an event that never happened before in email history, and email has been here for quite some time.
Email marketers have been trying to get out of Gmail’s Promotion tab since ancient 2013.
This is the year that Google, with one mighty swoop
Data breaches aren’t loud or dramatic when they occur. They happen quietly and, on the surface, nothing much changes as a result.
Your email list database contains more than just emails and client details.
It contains every interaction you made with them
Email deliverability is one of those metrics that can cause sleepless nights to the best email marketers.