Gmail inboxing is a topic that’s hot on many people’s lips around the industry at the moment. And with the continual introduction of new means to trap spam senders, it doesn’t look like it’s a discussion that will pass any time soon.
The inbox in 2019 is a more competitive space than ever. Email marketers are going to have to work hard to get those all-important opens, and even harder to sustain engagement.
Using multiple vendors is known to; firstly; increase productivity, secondly; secure your email operation and thirdly; give increased reliability.
A spamtrap is something used by ISPs (Internet Service Providers) to identify and filter-out spam emailers. They take the form of email addresses, that the ISPs know shouldn’t be receiving emails.