Optimizing Email Analytics Part 2: Diving Deep Into Data

Sharon Beilis

This article is part 2 of a 3 part series on Optimizing your email Analytics. To read part 1 of the series – “The Power of Crowd Wisdom” click here

Understanding basic email KPIs such as open rate, click rate, click through rate and more is critical for email marketers looking to improve campaign effectiveness and increase ROI .

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7 Reasons List Buying is a Bad Idea

Sharon Beilis

We’re not going to sugar coat it – building an email list is time consuming and costly.

Today, email marketers looking to build their database need to work in tandem with the entire marketing team to ensure campaigns are running, landing pages are converting and brand awareness is increasing.

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Optimizing Email Analytics Part 1: The Power of Crowd Wisdom

Sharon Beilis

Today, when email marketers dive deep into their campaigns, there are dozens of parameters to consider, and each one is more important than the next. From initial analytics such as open rate, click rate and click through rate, to in-depth analytics such as post-click engagement, conversion, cross campaign engagement and more, analytics are the key to improving campaign effectiveness and...

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How Agencies Differentiate Themselves from Competitors

Sharon Beilis

Email marketing is a field that is as competitive as it is lucrative. Email marketing agencies, and full-service marketing agencies that provide email marketing services, must find ways to make their offering stand out in a way that compels clients to choose them (and stay with them).

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5 Ways to Improve Your Retail Email Program - Webinar

Sharon Beilis

There are several measures retailers take to improve their email marketing programs - but which of these measures will help you save resources and time? We hosted an Ongage exclusive webinar with Josh Nason, Oracle Dyn Email Reputation and Deliverability expert. Josh reviewed five ways retailers can improve their email program. Here is a sneak peak:

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6 Content Marketing Strategies to Boost Conversions

Madrivo guest post

Content marketing has grown in popularity as communication platforms transition over to digital media. Consumers look for the latest information through multiple online marketing channels so proper positioning is key for companies to capitalize on conversions. Here are some tips on how to strategically place content marketing for maximum exposure.

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