The past year has been one of the most tumultuous ones for digital advertisers and publishers. While digital ad spending has gone up to $93.75 billion in the U.S, and exceeded spending on TV advertisement worldwide, digital advertisers have a lot to fear.
Email marketing is undoubtedly one of the most effective ways to find new customers online, but some brands still have valid concerns about compliance and the legal risks associated with email, and ways to mitigate these risks.
2018 was a turning point in the email world, bringing many changes to the years to come. With 2019 just around the corner, we contacted the biggest email deliverability experts, our close partners from top-tier SMTP vendors Mailgun and Oracle Dyn, and asked for their insights from 2018.
As an email marketer, you know great campaign performance is only guaranteed if real people are receiving your messages. That’s why it’s important to clean your email lists on a regular basis, especially if you aren’t building them yourself.
The increased use of email as the primary form of digital marketing has made inbox placement even more important for email marketers than ever before. Coupled with the increasingly selective nature of recipients and the barriers to delivery many mailboxes place to keep their mail client clean, it is no wonder that inbox placement is getting more and more attention by email marketers.
If you want to have good email deliverability and a chance at a great ROI, then you need to make sure you start things off on the right foot. In this post, we sum up the most important factors for a smooth and successful start to ensure that your emails get delivered every time.