For those of you unaware, what is the GDPR?
The General Data Protection Regulation (GDPR) is a regulation in EU law covering data protection and privacy, specifically applying to an individual’s personal data.
For Email Marketers there are multiple benefits to using multiple email sending vendors - not least when you’re sending to high volumes - all connected to increasing your ROI. Here’s how:
Data is what makes the world of marketing turn. Every good marketer knows that the best campaigns are backed, bolstered, and propelled by data insights.
Dormant or unengaged users are those subscribers within your mailing lists who have, over time, become dis-engaged with your email communications. These user types can often harm a brand’s deliverability rates and especially ROI,