The Gmail Promotions is the second tab within the Gmail inbox, designed to automatically sort ‘promotional’ messaging from other emails like booking confirmations or security emails (i.e., the more ‘serious’ stuff).
Dormant subscribers, also known as ‘unengaged’ or ‘inactive’, are those members of your email mailing lists who you deem as no longer engaging with your email communications, over a period of time that you define.
Your email’s deliverability is what determines whether or not your email campaigns hit your recipients' inboxes, or whether they redirect to the spam folder — or worse still, bounce back!
The world of email marketing is vast, fast-moving and competitive. That means that Email Marketers need to be on top of their game to always stay a step ahead of the competition.