How to Grow Your Email Lists in a Post-GDPR World

Sharon Beilis

 

For those of you unaware, what is the GDPR?  

The General Data Protection Regulation (GDPR) is a regulation in EU law covering data protection and privacy, specifically applying to an individual’s personal data.

Read More

How Using Multiple Vendors for High Volume Mailings Can Increase Your ROI

Sharon Beilis

For Email Marketers there are multiple benefits to using multiple email sending vendors - not least when you’re sending to high volumes - all connected to increasing your ROI. Here’s how:

Read More

Data-Backed Strategies to Increase Your Email Marketing ROI

Our friends from Campaign Monitor

Data is what makes the world of marketing turn. Every good marketer knows that the best campaigns are backed, bolstered, and propelled by data insights.

Read More

The Importance of Suppression Lists

Sharon Beilis

This post discusses what a suppression list actually is when it comes to email marketing, the importance of operating with suppression lists when a user has unsubscribed, as well as

Read More

Email Marketing Basics: 6 Steps to a Great Re-engagement Campaign

Sharon Beilis

Dormant or unengaged users are those subscribers within your mailing lists who have, over time, become dis-engaged with your email communications. These user types can often harm a brand’s deliverability rates and especially ROI,

Read More

The Do’s and Don'ts of High-Volume Email Sending

Sharon Beilis

Email blasts are the pulse of any email campaign. They’re what keep information circulating, and they’re crucial in maintaining connection and engagement between your brand and your customers.

Read More