Email authentication is, like it or loathe it, a modern necessity. Cyber crime is a lucrative business, and everyone is a target.
Your deliverability rate refers to the number of emails that are actually making their way past spam filters and into your subscribers inboxes. If that number is down, then it’s likely that your profits are too.
Gmail inboxing is a topic that’s hot on many people’s lips around the industry at the moment. And with the continual introduction of new means to trap spam senders, it doesn’t look like it’s a discussion that will pass any time soon.
The inbox in 2019 is a more competitive space than ever. Email marketers are going to have to work hard to get those all-important opens, and even harder to sustain engagement.