Top 3 Advantages of Using Multiple Delivery Vendors

Sharon Beilis

Have you ever heard the phrase ‘don’t put all of your eggs into one basket’? Well that phrase is somewhat applicable to your email marketing operation, too — especially when it comes to your choice of providers.

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How to Avoid Spam Folders

Sharon Beilis

A spam filter processes incoming email to an inbox, to decide if that email is ‘worthy enough’ or ‘scores enough points to be allowed in. It works by detecting unsolicited emails and blocking them from getting to the recipient’s mailbox.

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The Benefits of SMS for Email Marketers

Our friends from MessageMedia

When it comes to personalized, targeted marketing, email is still a major channel of communication. Using your customers’ inboxes, you can steadily build a relationship with your brand by sending targeted, relevant communications to the right people at the right time.

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Grow your Business with the Right Email Platform

Sharon Beilis

We all know by now that email is a powerful channel, with email marketing offering a consistently great ROI. In fact, email can give you up to $70 in ROI for every $1 spent — given you have your fundamentals right. 

So what do we mean by fundamentals? 

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How to Personalize Your Emails with Dynamic Content

Sharon Beilis

2018 saw the rise of the ‘savvy’ consumer. The mobile, ‘always on’ email recipient, who is here to stay, and is as demanding as ever. This won’t stop as we head into 2019. This means that as an industry of email marketers, in order to keep up, we need to ensure our communications are up to these ever-growing demands.

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Three Tips on Getting your Email Marketing Into The Inbox

Sharon Beilis

Email deliverability may not be the first thing you, as an email marketer think about when sending your email campaign, but it can have a huge effect on the success of your campaign.

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