Measuring and analyzing a campaign’s performance is a vital thing to do. But all that measuring is worthless if you can’t draw relevant, actionable insights from your analysis.
The world of email marketing is vast, fast, and very competitive. Brands who want their email operation to be successful must be reactive and efficient.
Analytics are the key to constant campaign improvement. Email analytics tell email marketers what they’re doing right, what they’re doing wrong, how their audiences are responding to their content
You may think it’s too soon for us to be talking about the upcoming festive period, but the beginning of November marks us into single figure weeks which means the countdown has truly began.