Email marketers talk about tips and tricks to improve campaigns, optimize engagement, split test promotions and so on. While all those things are important, they only matter if your emails actually make it to your recipient.
Consumers today are overwhelmed with advertisements and promotions in their inbox. Because of this, email marketers need to work harder to make their campaign stand out and to engage consumers with their brand.
One of the best ways to do that is by making emails personalized.
Email marketing is tough for everyone, but a little bit more so for job board managers.
Job boards often cater to thousands, or hundreds of thousands, of unique recipients, each looking for a position in their unique area that meets their skillset and expectations.
Personalize campaigns, clean up your lists, split test, monitor bounces… finding tips on how to run successful email marketing campaigns isn’t hard; but getting a clear list of things to avoid – that’s a bit harder.
Fortunately, we’re here to help you out by focusing on the “don’ts” of email marketing!