Today, when email marketers dive deep into their campaigns, there are dozens of parameters to consider, and each one is more important than the next. From initial analytics such as open rate, click rate and click through rate, to in-depth analytics such as post-click engagement, conversion, cross campaign engagement and more, analytics are the key to improving campaign effectiveness and...
Email marketing is a field that is as competitive as it is lucrative. Email marketing agencies, and full-service marketing agencies that provide email marketing services, must find ways to make their offering stand out in a way that compels clients to choose them (and stay with them).
There are several measures retailers take to improve their email marketing programs - but which of these measures will help you save resources and time? We hosted an Ongage exclusive webinar with Josh Nason, Oracle Dyn Email Reputation and Deliverability expert. Josh reviewed five ways retailers can improve their email program. Here is a sneak peak:
The General Data Protection Regulation (GDPR) goes into effect May 25th, 2018, directly impacting companies that collect, manage and store information about EU citizens, regardless of the companies location. It is important to understand the impact of the GDPR on email marketing campaigns, and how it can actually improve your ROI.
Sending emails can feel like an interactive social game. Instead of a high-stakes casino-style game, you are betting on delivery rates, inbox placement, engagement rates -- and the ultimate win -- conversion rates.
Your email campaigns are getting more successful and increasing in ROI for the KPIs you’ve set - but are you looking at the right KPIs? When you need to quickly adapt your email campaigns for a new event, a shift in the industry, or any other unforeseen changes, which KPIs do you monitor?