Your Friendly Neighborhood Gmail Promotions Tab

Sharon Beilis

The Gmail Promotions is the second tab within the Gmail inbox, designed to automatically sort ‘promotional’ messaging from other emails like booking confirmations or security emails (i.e., the more ‘serious’ stuff).

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Successfully Reactivating Dormant Email Subscribers

Sharon Beilis

Dormant subscribers, also known as ‘unengaged’ or ‘inactive’, are those members of your email mailing lists who you deem as no longer engaging with your email communications, over a period of time that you define. 

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How to Build Your Email Sender Reputation

Sharon Beilis

Your email marketing reputation score is the measurement of your email sending practices, and how closely you follow the industry standards and regulations established by the ISPs. 

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3 Ways to Enhance Your Email Marketing Deliverability

Sharon Beilis

Your email’s deliverability is what determines whether or not your email campaigns hit your recipients' inboxes, or whether they redirect to the spam folder — or worse still, bounce back!

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Email Marketing Personalization 201

Sharon Beilis

It seems to be a topic that’s discussed many times within in our industry, on many blogs and at many events. But seldom do we see every brand we interact with as consumers, doing email marketing personalization extremely well.

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Set-Up for Success: Creating a More Efficient Email Marketing Operation

Sharon Beilis

The world of email marketing is vast, fast-moving and competitive. That means that Email Marketers need to be on top of their game to always stay a step ahead of the competition.

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