You’ve got an eagle eye on email marketing KPIs: your delivery rate, your open rate, and your engagement rate. But you, like many advanced email marketers, could be missing most important KPI: heart rate.
Once upon a time it took weeks, if not months to get a package, and that was ok for consumers. Times changed, technology advanced, and suddenly weeks were no longer an acceptable time to wait for your package, with consumers expecting packages in hours (thanks to Amazon Prime Now).
Why is it that you walk in for a bunch of cilantro and walk out with a bag or two full of other groceries? Simply put, we actually want and are happy to have these gluten-free snacks and the bottle of Rosé, but we didn’t think about them until we saw them. Cilantro was our entry point, and the rest of it was the result of some great placement and segmentation in the grocery story.
As the digital landscape changes each year, so do the challenges email marketers face. These changes have a direct impact on the practices email marketers can employ in order to improve their campaign effectiveness, manage their brand reputation and increase customer conversion and engagement.
We’re excited to announce that our SVP Danny Tal will be speaking at the 2018 MailCon event about harnessing the power of multiple delivery vendors to improve email ROI.
Ongage is proud to celebrate five years of successful collaboration with leading deliverability experts, Oracle Dyn.
Oracle Dyn’s cloud-based email delivery platform offers SMBs and enterprises sending bulk marketing and