2018 saw the rise of the ‘savvy’ consumer. The mobile, ‘always on’ email recipient, who is here to stay, and is as demanding as ever. This won’t stop as we head into 2019. This means that as an industry of email marketers, in order to keep up, we need to ensure our communications are up to these ever-growing demands.
Email deliverability may not be the first thing you, as an email marketer think about when sending your email campaign, but it can have a huge effect on the success of your campaign.
Before getting ready to discuss trends in email marketing and get tips on how to optimize your email marketing campaign operations, it may be a good idea to house check your email marketing platform and make sure it still meets all your campaign management needs.
At Ongage we continually strive to improve email marketing campaign management by providing marketers the tools they need to drive growth. This past year, while you were creating campaigns, we were working hard on new features and integrations designed to make your lives easier.
Think of your SMTP vendor as Thor; super powerful and super strong.
Now think of your Thor-esque SMTP delivery vendor holding the enchanted Hammer. Now he’s much stronger and can even fly! While Ongage can’t help you fly, we can help you get more out of your SMTP delivery vendor.
If you’re reading this, you know that email marketing can be hard. Between trying to gain new subscribersto navigating into the inbox to getting people to actually read your emails, it’s a marketing discipline thathas to be taken seriously and worked on in order to achieve success.