Email marketers are spending time and money creating campaigns, hoping to reach subscribers’ inboxes. Sometimes these efforts may go to waste, with emails ending up on the spam folder, or worse - placing you on a blacklist.
Personalize campaigns, clean up your lists, split test, monitor bounces… finding tips on how to run successful email marketing campaigns isn’t hard; but getting a clear list of things to avoid – that’s a bit harder.
Fortunately, we’re here to help you out by focusing on the “don’ts” of email marketing!
As email marketers, we spend hours crafting the perfect campaigns for our target audiences to make sure everything feels personalized and organic. But what happens if after all of our efforts, we get blacklisted, and our emails never reach our customers’ inboxes?