The inbox in 2019 is a more competitive space than ever. Email marketers are going to have to work hard to get those all-important opens, and even harder to sustain engagement.
Using multiple vendors is known to; firstly; increase productivity, secondly; secure your email operation and thirdly; give increased reliability.
A spamtrap is something used by ISPs (Internet Service Providers) to identify and filter-out spam emailers. They take the form of email addresses, that the ISPs know shouldn’t be receiving emails.
Dormant subscribers, also known as ‘unengaged’ or ‘inactive’, are those members of your email mailing lists who you deem as no longer engaging with your email communications, over a period of time that you define.