Webinar: Segmenting Your Way to Smarter Sending

Sharon Beilis

Sending the same email to all of your users is no longer cutting it in the world of email marketing. As technologies continue to advance, customers are looking for more targeted and personalized content so that they can feel heard, valued and engaged.

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4 Tips To Boost Your Travel Email Campaigns

Sharon Beilis

The travel space is an exciting and growing industry, and as technology continues to evolve, the way we communicate with our consumers is changing. Travel email marketers face unique challenges when it comes to managing campaigns for several brands & sites, and reaching customers in a personalized way.

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Optimizing Email Analytics Part 2: Diving Deep Into Data

Sharon Beilis

This article is part 2 of a 3 part series on Optimizing your email Analytics. To read part 1 of the series – “The Power of Crowd Wisdom” click here

Understanding basic email KPIs such as open rate, click rate, click through rate and more is critical for email marketers looking to improve campaign effectiveness and increase ROI .

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7 Reasons List Buying is a Bad Idea

Sharon Beilis

We’re not going to sugar coat it – building an email list is time consuming and costly.

Today, email marketers looking to build their database need to work in tandem with the entire marketing team to ensure campaigns are running, landing pages are converting and brand awareness is increasing.

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Optimizing Email Analytics Part 1: The Power of Crowd Wisdom

Sharon Beilis

Today, when email marketers dive deep into their campaigns, there are dozens of parameters to consider, and each one is more important than the next. From initial analytics such as open rate, click rate and click through rate, to in-depth analytics such as post-click engagement, conversion, cross campaign engagement and more, analytics are the key to improving campaign effectiveness and...

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How Agencies Differentiate Themselves from Competitors

Sharon Beilis

Email marketing is a field that is as competitive as it is lucrative. Email marketing agencies, and full-service marketing agencies that provide email marketing services, must find ways to make their offering stand out in a way that compels clients to choose them (and stay with them).

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