Email marketing is a great way for affiliate marketers to boost their ROI and engagement. While Google may hurt affiliates, emails can help them interact with their subscribers and drive their marketing campaigns.
A call-to-action, or CTA, can transform any email campaign when done right. It’s important to have a CTA that grabs your subscriber and inspires them to take the next step. CTAs come in many different forms — they can be buttons, links, HTML, or images.
Sending the same email to all of your users is no longer cutting it in the world of email marketing. As technologies continue to advance, customers are looking for more targeted and personalized content so that they can feel heard, valued and engaged.
The travel space is an exciting and growing industry, and as technology continues to evolve, the way we communicate with our consumers is changing. Travel email marketers face unique challenges when it comes to managing campaigns for several brands & sites, and reaching customers in a personalized way.