Sending the same email to all of your users is no longer cutting it in the world of email marketing. As technologies continue to advance, customers are looking for more targeted and personalized content so that they can feel heard, valued and engaged.
The travel space is an exciting and growing industry, and as technology continues to evolve, the way we communicate with our consumers is changing. Travel email marketers face unique challenges when it comes to managing campaigns for several brands & sites, and reaching customers in a personalized way.
This article is part 2 of a 3 part series on Optimizing your email Analytics. To read part 1 of the series – “The Power of Crowd Wisdom” click here
Understanding basic email KPIs such as open rate, click rate, click through rate and more is critical for email marketers looking to improve campaign effectiveness and increase ROI
We’re not going to sugar coat it – building an email list is time consuming and costly.
Today, email marketers looking to build their database need to work in tandem with the entire marketing team to ensure campaigns are running, landing pages are converting and brand awareness is increasing.
Today, when email marketers dive deep into their campaigns, there are dozens of parameters to consider, and each one is more important than the next. From initial analytics such as open rate, click rate and click through rate, to in-depth analytics such as post-click engagement, conversion, cross campaign engagement and more, analytics are the key to improving campaign effectiveness and...
Email marketing is a field that is as competitive as it is lucrative. Email marketing agencies, and full-service marketing agencies that provide email marketing services, must find ways to make their offering stand out in a way that compels clients to choose them (and stay with them).