Email marketers talk about tips and tricks to improve campaigns, optimize engagement, split test promotions and so on. While all those things are important, they only matter if your emails actually make it to your recipient.
The email marketing industry is filled with reports and data about email performance and best practices for campaign optimization. However, one area of email performance tends to be overlooked by many email marketers and is rarely included in industry statistics - unsubscribe activity.
Consumers today are overwhelmed with advertisements and promotions in their inbox. Because of this, email marketers need to work harder to make their campaign stand out and to engage consumers with their brand.
One of the best ways to do that is by making emails personalized.
Email marketing is tough for everyone, but a little bit more so for job board managers.
Job boards often cater to thousands, or hundreds of thousands, of unique recipients, each looking for a position in their unique area that meets their skillset and expectations.
Email marketers are spending time and money creating campaigns, hoping to reach subscribers’ inboxes. Sometimes these efforts may go to waste, with emails ending up on the spam folder, or worse - placing you on a blacklist.