The Hidden Opportunities in Email Unsubscribes

When you’re reviewing your email marketing metrics and checking the number of unsubscribes from a big campaign, don’t overlook the benefits of saying goodbye to a former subscriber.

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Agile Email Marketing: An Affiliate Marketer’s Secret Weapon for Micro-Segmenting

Affiliate marketing is growing at a record pace. Let’s examine some data:

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The Best Email Marketing Blogs to Follow

The email marketing space is a place where the only constant is change. Best practices change, available technologies change, the competitive landscape changes...and the best way to stay in the know is by following those who are the first to know.

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6 Things To Test Before Your Email Campaign Goes BOOM

With every email campaign, you want to maximize deliverability, opens and click-through rates.  Testing a small batch of emails before you hit send can help you to avoid simple mistakes that could derail your marketing efforts. Simple errors such as spelling mistakes in the subject line or sending an email out without a relevant CTA could cost you a small fortune if you’re counting on those...

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4 Surefire Signs It’s Time to Change Email Providers

If your email campaigns still aren’t running without a hitch and you’re not getting the response you want from your email sends, it may be time to change email providers. Switching to a new ESP may be just what it takes to improve deliverability and smooth out any problems as you send email newsletterswelcome emails, and promotional messages to your loyal subscribers.

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6 Things You Should NEVER Do in Email Marketing

Executing an effective email marketing strategy can be challenging when you are working with a new set of leads or are sending out emails for the first time. However, there are certain things you can do to increase the chances of high open rates and consistent click through rates with each send. The goal is to build a positive relationship with your audience so there is little to no risk of...

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