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Iterable vs Ongage

The Iterable alternative for
businesses that prioritize email marketing

With so many capabilities, Iterable can get overwhelming. Ongage prioritizes features that boost
email deliverability and performance for marketers and SMBs that want to build their business around email.
Start your free trial

14-days free

“If you are looking to maximize your delivery and have instant support, as well as find out where you are NOT delivering to, Ongage is steps above the competition.”

Dan Traina

Email Marketing Manager @Instaclick

Growing brands trust
Ongage to achieve  their email marketing goals

Is choosing an all-in-one tool the best you can do for your email campaigns?

Iterable is a cross-channel marketing automation platform.
For businesses that are only looking for an email marketing tool, it means:
  • Longer training times
  • Putting deliverability at risk
  • Implementing new campaigns takes longer

Marketers say it’s hard to use Iterable on their own

“You will need a dev/engineering/ data team to support you. Iterable is not an ESP a marketer can handle on their own.”

Verified Iterable review on G2

“Initial setup is hard. Technology and engineering teams need to work to set up internal events and triggers.”

Verified Iterable review on G2

“Iterable is not the most user friendly or data flexible. Having developers on your team is highly recommended.”

Verified Iterable review on G2

“I don’t have a coding background, so it is a lot of trial and error to better understand how to get things to work correctly.”

Verified Iterable review on G2

“A lot of dev support is required for proper implementation.”

Verified Iterable review on G2

“I dislike how techy it can get. As a marketer without coding experience, it can get overwhelming at times.”

Verified Iterable review on G2

“Way too complicated. […] If you are light on resources and looking for simplicity, it’s not for you.”-

Verified Iterable review on G2

“It also requires a fairly strong technical team to fully utilize its features.”

Verified Iterable review on G2

The Iterable alternative built for email marketing

Ditch the “all-in-one” — Choose
Ongage to go all-in with email marketing

Run successful email campaigns with automatic and built-in features that guarantee more of your emails reach the inbox.

Maximize email deliverability

Let Ongage handle the hard stuff like IP warming, throttling, and SPAM testing.

Improve engagement and conversions

Reach subscribers’ inboxes at the right time, with the right message.

Send targeted emails without IT help

Set up smart automation rules and riggers, even if you don’t have any coding skills.

Iterable vs Ongage

Get smart — yet simple —
email marketing tools with Ongage

DEDICATED IP FOR ALL ACCOUNTS

Get full control of your reputation

Send emails through a clean, dedicated IP that belongs exclusively to you. Stay safe from other senders’ poor practices and build a trustworthy reputation.

AUTOMATIC IP WARMING

Prepare your IP to send campaigns with less bounces

Manually warming a dedicated IP is time-consuming. Ongage removes all the hassle and gives your campaigns a head start, with automatic IP warming.
“With Ongage we are always warming IPs and ready to redirect traffic on a moment’s notice, literally with the flick of a switch.”

Greg Weitzman

President @Financial Media Marketing

EFFECTIVE EMAIL VALIDATION

Only send to real, valid emails

Keep your subscribers list and segments clean with built-in email validation. Verify email addresses in bulk and reduce bounces by sending to existing, active subscribers.

CUSTOM REPORTS

Gain granular
insights & take action

Understand the metrics that help you improve future campaigns. See time stamps for each subscriber action and use this data to create new segments. Find out what’s causing your emails to bounce.
“You don’t get to this size unless you can track and measure metrics effectively, while constantly improving the content you’re emailing. Ongage plays a pivotal role in our ability to do so.”

Joshua Blumenfeld

CEO and founder @MyJobHelper
“Ongage provides an easy-to-use platform with robust email design and campaign monitoring features that don’t require users to be developers or use an API.”

Courtney Sylvester

Research Associate @HanoverResearch

CAMPAIGN THROTTLING

Minute-by-minute deliverability control

Sending all your emails at once can hurt your deliverability. Spread your campaign throughout the day with Ongage’s smart throttling feature.
“I love the throttling feature! It allows me to spread the mail throughout the day without setting up multiple drops.”

Megan McCulley

Owner @Mixed Media Consulting

INTEGRATED SPAM TESTER

Stay out of the spam box

Use Ongage’s integrated spam tester to assess your emails’ spam score before you hit send. Get peace of mind that your emails will avoid spam filters.

HYPER-TARGETED EMAILS

150+ data fields to personalize your messages

Target the right audience for your email campaigns. Send to super clickers, recent subscribers, users from specific locations… you name it! Create segments for your most engaged subscribers in a few clicks.
“The ease of building out segments or creating automation tasks based on specific profile data is really intuitive.”

Jonathan Galos

Lead Growth Marketing Analyst @DISQO

DYNAMIC CONTENT

Get personal with customized emails

Boost engagement with unique subject lines and call-to-actions. Add relevant, hyper-personalized content to your emails via HTML, JSON, RSS, or XML feeds.
“This is exactly the product we needed to grow our email program. The functionality of A/B testing and WYSIWYG edit to create dynamic templates was not only easy to use, but absolutely crucial.”

Cynthia H.

Email Marketing Manager

Iterable vs Ongage

Send emails that reach the inbox, get opened, and drive sales

Start your free trial

14-days free

Iterable vs Ongage feature comparison

Ongage is packed with features to make your email campaigns smarter

Iterable

Ongage Logo image

Dedicated IP

Only available as an upgrade

Dedicated IP for all new senders

IP Warming

Manually warm your IP

Automated IP Warming

Email validation

Integrates with an external tool

Built-in email validation

Campaign throttling

Not supported

Minute-by-minute throttling

Spam tester

Generates a spam report based on a set of filters

Integrates with Mail Tester foran in-depth analysis

Iterable vs Ongage

We’ll partner with you to reach your most ambitious email marketing goals

Grow your business with effective, personalized email marketing campaigns, and get dedicated support from a team of skilled experts.
  • 24/7 support across all plans
    Regardless of your pricing plan, you get access to a free, 24/7 expert support team to help through each step of your journey.
  • Bespoke onboarding and consultancy
    No two email marketing projects are the same. If you need help at any point, you gain free access to a team of email experts.
  • By email marketers, for email marketers
    All of our plans include live training, consultancy, and onboarding assistance. Whether you need help with the platform or have a specific email marketing question.

Looking for a solution that doesn’t leave marketers behind?

Switch from Iterable and get started right away

It’s that easy. Ongage offers free onboarding on all plans. We’ll import your contacts and set up your account. Get started today.
“Delivery is paramount and Ongage provides the best delivery options we have seen.”

Travis Piepho

Partner
@Prospectr Marketing

Keep deliverability high on every email campaign

Choose Ongage for smart, user-friendly tools that get your emails in the right inbox every time.
Start your free trial

14-days free

Iterable vs Ongage

Frequently Asked Questions

Yes, Ongage supports a wide range of verticals and clients. Please contact us for more details.

Yes, we provide flexible plans, allowing users to upgrade and downgrade their accounts according to their needs.

Depending on your email operation requirements, migrating to your own Ongage and relaunching your operation can take a few days to a few weeks.

Ongage provides several tools and capabilities that will help you to reach more inboxes, including automatic warm-up, segmentation according to engagement level, bounce reason identification, and much more!

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